Sebastian has over 10 years of experience working in the music industry, representing record labels and artists. He has worked with many famous artists/bands including Justin Bieber, Zara Larsson, the Rolling Stones, Green Day and Icona Pop.

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In February 2017 he founded Yours In Distress, a record label for music created by artificial intelligence based in Stockholm, Sweden. He views the project as being an R&D department for the music industry where he and his colleagues can experiment with ideas using A.I.

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He is also the Co-founder and Creative Director of Vast & Awesome, a digital agency for the music industry.