CASE STUDY:
JUKEDECK
Jukedeck is a UK start-up company based in London which uses state-of-the-art technology and A.I. to dynamically shape music to different situations, using machine learning so that the programs musical tools get better over time.
Similar to Amper Music, customers can set their own parameters, including genre, instruments, length of track and its tempo. In around 20 seconds the system composes the unique track. The customer gets an MP3 which can be downloaded, costing the individual or business with less than 10 employees 78p. These tracks can be used for free if they credit Jukedeck, while larger businesses pay around £17.20 per track or sign up to a monthly subscription model.
Over 500,000 tracks have been created in 169 countries so far and Jukedeck created tracks featured in YouTube videos have been viewed over 30 million times. Google, Coca-Cola and the Natural History Museum have all used music created using Jukedeck in their online adverts. Liz Yepsen – Developer Platforms Program Manager at Google said: “The music was perfect for our video and very fun to create.”
The company has origins at Cambridge University and the team is formed of composers, producers, engineers, academics and machine learning experts who have a passion for music and technology. It is training deep neural networks to understand how to compose and adapt music in order to give people the tools to personalise the music they need.
Jukedeck has already won several awards including TechCrunch Disrupt Winners 2015, Cannes Lions International Festival Of Creativity Award Winners 2016 and LE WEB Start-up Competition Winners.
Having spoken to Eliza Legzdina about the company, here are some key quotes which highlight Jukedeck's achievements and ambitions moving forward.
​
"I don't think A.I. will dominate all aspects of the music industry. I do see it being useful to companies that need generations within a particular style but I do think that it will predominantly be used in the advertising and entertainment sector."
​
"What excites us the most here at Jukedeck is the way that A.I. can democratise the space of music composition. Whereas previously you may have had to have very particular theory or musical technical skills to create music, with Jukedeck you can create things at a low cost without having to attain new skill sets or pay large fees."
​
CLICK HERE TO LISTEN TO AUDIO CLIPS FROM THE INTERVIEW WITH ELIZA LEGZDINA
​