CASE STUDY:
AMPER MUSIC
Amper is an A.I. based composer, performer and producer which empowers the user to create and customise original music in a matter of seconds using their unique software.
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The company was founded back in 2014 by Sam Estes and Drew Silverstein with the vision and goal to create software to answer a question they kept getting asked.
That question, as explained to me by Head of Sales Jaime Gillespie, was this: “We want to work with you as a composer, but the economics don’t work, we just don’t have the time or we don’t have the money to get somebody to write this custom music for us."
Jaime went on to explain Amper's response to the question: "The founders at Amper posed the idea to them that if they could build software which could do this for them so the work sounded like it was written by a composer, it was beautiful and a fraction of the cost, would you want it and the answer was a resounding yes.”
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Amper finally went public and was announced to the world in October 2016 and has been developing and trialling its software ever since in Beta at www.ampermusic.com.
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The software originally only featured a couple of genres to choose from when creating music but now users can choose from Hip Hop, Cinematic, Classic Rock, Modern Folk and 90’s Pop. Now the essentials have been put in place the company can start to roll out new genres at a much faster rate and the catalogue is expected to grow exponentially over the next few years.
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Having spoken to Drew and Jaime, here are some key quotes which highlight Amper Music’s achievements and ambitions moving forward.
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“It is inevitable that Amper’s music will become indistinguishable from human created music across the board because it is a consequence of technological innovation.” – Drew
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“A.I. music and I think Amper specifically are going to usher in the greatest creative revolution in the history of humanity by the sheer number of individuals that are going to be positively impacted by this advancing technology.” - Drew
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“We want Amper to be for musicians what Microsoft Word is for authors.” - Jaime
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“I don’t think anyone here at Amper thinks that this software is going to replace composers. There’s a strong belief that music is intrinsically emotional and there’s an art to it that’s always going to be human based.” - Jaime
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“In 5-10 years’ time I think we will have built something where every piece of music in the world somehow touches Amper.” - Jaime
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CLICK HERE TO LISTEN TO AUDIO CLIPS FROM THE INTERVIEW WITH DREW SILVERSTEIN
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CLICK HERE TO WATCH VIDEO CLIPS FROM THE INTERVIEW WITH JAIME GILLESPIE
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